9月9日，“口紅一哥”頭部帶貨主播李佳琦在直播活動中介紹79元一支并加贈兩個替換裝的某國產品牌眉筆時，看到有網友留言說越來越貴了，他反問：“哪里貴了？這么多年都是這個價格，不要睜著眼睛亂說，國貨品牌很難的……哪里貴了？”

隨后，在淘寶直播有著7571.6萬粉絲的李佳琦又說：“有的時候找找自己原因，這么多年了工資漲沒漲，有沒有認真工作？”而后面這句話，引發了網友熱議。

China's top online sales host Li Jiaqi apologized on Monday after he blamed viewers who found the price of an eyebrow pen expensive, that they were not working hard enough to make more money during a live-streaming session.Li, the famed "Lipstick King" who has about 75.76 million followers on Taobao Live, Alibaba's live-streaming platform, was making a pitch about an eyebrow pen on Saturday evening. He then read out a comment from a viewer saying the product including two refills priced at 79 yuan ($10.8) has become more expensive."The product is expensive? Sometimes people need to find the reasons why they haven't received a pay rise after working so many years. Have they worked hard enough?"he said.

很多人認為這個表述很不恰當，有種被說因為窮才覺得貴的感覺，因此感到憤怒。于是，一部分被激怒的網友在直播間學他陰陽怪氣“月薪三千能買嗎？”“工作不努力，不配買”……

Many people then said Li's comments were inappropriate and had made them angry. The topic of his comment became one of the most discussed topics on social media on Sunday.

高贊評論稱，“你掙著普通人的錢 到頭來嘲諷普通人貧窮”。

"The consumers have the right to question the price of a product, but Li has no right to judge the consumers and slash out on people's spending power. What he said was outrageous," a Sina Weibo user said on Sunday.

Others also said that as someone who had made a fortune by being a celebrated online sales host, Li may find 79 yuan is next to nothing but for many working-class people who have been working very hard for a better life, every penny counts. And Li's snobbish attitude has shocked them.

對此，李佳琦11日凌晨通過微博致歉：

Around 1 am on Monday, Li published a statement on social media apologizing for his comments and making people disappointed.

"I am sorry for letting people down. I've made some inappropriate comments that have made people unconformable," Li said in the statement.

He added that he started his career as a cosmetic sales assistant, so he understands people's struggles. He also vowed to learn to better control his emotions in the future.

李佳琦致歉言論一出，話題“李佳琦就直播言論致歉”很快沖上微博熱搜。

不過對于李佳琦的道歉，不少網友并不買賬，在其微博下評論“你得承認你變了”“那位女生？你可別混淆概念了，你攻擊的是所有打工人”“你是在向錢道歉，不是在向我們道歉”。

讓李佳琦在直播間反問“哪里貴了”的眉筆，究竟貴不貴？根據產品官方旗艦店信息，此款眉粉筆砍刀纖細款凈含量為0.08克。該產品包含一支替換芯，即一共兩根筆芯，凈含量合計0.16克，眉粉筆官方定價為89元，一支眉粉筆可使用3-4個月。換算后，該產品一克凈含量的價格或達556元左右，而周一每克現貨黃金為452元左右。

其實李佳琦發文道歉前，在直播中其實也作了一下回應。他說，每次坐在直播間里他都感到很頭痛，因為大家希望他多陪一會兒，但他已經不必再工作了。他坐在那里只是為了“真愛粉”和養活員工。

因此，有網友表示，這一次，他只是不裝了。

花西子客服工作人員回應稱，此事已經記錄，會有專門的部門進行調查，針對網上流傳的80%傭金問題，客服表示暫不清楚。

The customer service team at Florasis has responded by confirming that this matter has been duly noted, and a specialized department will carry out an investigation. Regarding the issue of 80 percent commission that is circulating online, the customer service staff said that they are currently unclear about it.